23 White Deer Plaza
Sparta, NJ 07871
23 White Deer Plaza
Sparta, NJ 07871


Built in 1927, the building now known as Krogh's Restaurant & Brew Pub was
the first commercial building in White Deer Plaza. It was originally the Tea Room and Gift Shoppe.

The private community of Lake Mohawk opened on June 26, 1927
with a young, full-blooded Mohawk woman named Princess White Deer in attendance. 

The plaza was named after Princess White Deer and the lake was named in honor of her tribe.

Sometime after the Tea Room and Gift Shoppe existed in 1927, the building became known as The Seneca Shoppe.
The Seneca Shoppe then became known as the Sagamore Restaurant as seen below from the boardwalk.

And then the Sagamore Restaurant became known as the Sagamore Inn.At the end of Prohibition, Carl Malmquist created a tavern and a meeting place
for residents and visitors to eat, drink and socialize.
The Sagamore Inn became the Carl Malmquist Restaurant.

In 1937, Frede Krogh puchased Malmquist Restaurant and Krogh's Restaurant & Tap Room was born!
During the 1940's, Mrs. Krogh established the restaurant as one of the finest in New Jersey.
As Mrs. Krogh aged, the food faded but the bar expanded, and thus began the era of the “Rowdy Krogh Bar!”
In 1973, Mrs. Krogh sold Krogh's Restaurant & Tap Room, better known just as Krogh's Restaurant,
to Ed & Alice King and George & Missy Dykstra. Food became a priority once again,
but the business was sold in 1981 to Bob Fuchs, the current owner of Krogh's to this day.

Bob Fuchs and head chef, David Carl Cooper, made history as they established a state-of-the-art brewery at Krogh's in 1998.
At this time the establishment was renamed to Krogh's Restaurant & Brew Pub,
serving seven handcrafted beers, a diverse selection of food with an intense concentration on fine customer service.

We have portrayed the history of Krogh’s as accurately as possible, but we believe there’s more to it than this!
If anyone has information regarding Krogh’s history or Krogh’s memorabilia, we’d love to hear from you!

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